Since it’s inception over a century ago, the mail order garment industry has survived and prospered with little evolution beyond some modern conveniences – telephone ordering, courier deliveries, and credit card payment.

With the advent of the Internet and its online ordering and e-commerce, online sales have grown grown to over $100 billion annually (US Census Bureau, 2008). Transaction volumes have skyrocketed, enormous efficiencies have been created and exploited, and much of former catalogue sales have been migrated online, all to the vast improvement of an industry that has been executing the same paradigm since its inception.